Safety | Sustainability | Trust | Insurance | Regulations

What is SSTIR Crazy Month?

SSTIR Crazy Month is an exciting five-week online event designed for short-term rental professionals to tackle the industry's most pressing challenges in Safety, Sustainability, Trust, Insurance, and Regulations (SSTIR).

Guided by expert mentors and brought to life through the engaging story of StayWise Rentals—a fictional property management company navigating these hurdles—participants will gain actionable insights and solutions they can apply to their own businesses.

With gamified elements like weekly challenges, mystery clues, leader boards, and exclusive rewards, SSTIR Crazy Month combines education with entertainment to inspire growth and innovation in the vacation rental industry.

Join us and transform how you manage your rentals!

SIGN UP NOW

Join us in a month-long adventure with StayWise Rentals, a fictional property management company navigating the highs and lows of rapid growth. This year, SSTIR Crazy Month 2025 brings you an engaging, story-driven program that mirrors real-world challenges in the short-term rental industry.

StayWise Rentals started as a family business but is now at a crossroads, tackling pressing issues in Safety, Sustainability, Trust, Insurance, and Regulations. Each week, you’ll step into the shoes of Sarah and Mike Chen as they face these hurdles head-on, guided by industry-leading experts. Will they emerge stronger or falter under pressure? You decide!

Here's What To Expect:

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Interactive Storytelling

Follow StayWise Rentals through weekly episodes highlighting challenges and innovative solutions.

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Expert Guidance

Learn from top minds like Chris Maughan, Justin Ford, Nick Massey, Bob Garner, and Dana Lubner, and others, as they mentor the StayWise team.

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Gamification Fun

Earn badges, solve mysteries, and climb the leaderboard by participating in challenges that reflect real business scenarios.  Participate to win some great prizes.

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Actionable Insights

Discover strategies you can implement in your own rental business, from trust-building techniques to sustainability practices.

Why Join?

The story of StayWise Rentals is more than fiction—it’s a mirror of the obstacles and opportunities every rental operator faces. Through engaging content, live panels, Q&A sessions, and challenges, you’ll gain practical knowledge and tools to elevate your business.

Be part of the journey. Be part of the solution. Are you ready to help StayWise Rentals thrive?

Register today and start earning your first badge!

SIGN UP NOW

Trust Week (Starts Jan 27th)

Join us as we kick off SSTIR Crazy Month by learning the art of building trust not just with guests, but also with neighbors and communities. Chris Maughan from the trust certification program I-Prac leads this week with other experts the integral role of trust in every business facet.

2025 Content Coming Soon

Enjoy some of the content from 2024 below

2024 Trust Week Panel Replay

How To Build Trust In A Skeptical World

Heather Bayer hosts a great panel discussion and you can now watch the recording and join industry leaders, Neely Khan, Dave Goodfellow, and Harshad Harania who dive into the essential topic of Trust and how it pertains to guests, community and staff.

WATCH HERE

VRS545 - From Trust Signals to 5-Star Reviews: Strategies to Elevate Your Vacation Rental Business

Discover expert insights and valuable tips for building trust in the vacation rental industry. Stay ahead in the competitive market with I-PRAC certification and trust signals.

Activities

  • Website trust signals audit
  • Interactive poll: Focus on website resdesign vs. customer service training
  • Mystery clue hidden in podcast
  • Badge: Trust Builder
Safety Week (Starts Feb 3rd):
Coinciding with #BookDirectDay (on Feb 5th) Beyond the usual property safety talk, we explore critical topics like human trafficking, guest screening, and credit card fraud. Hear from industry leaders like Catherine Ratcliffe, Humphrey Bowles, and Justin Ford.

2025 Content Coming Soon

Enjoy some of the content from 2024 below

SAFETY WEEK PANEL REPLAY

The Shifting the safety paradigm in STR

A great panel discussion and you can now watch to the recording and join industry leaders, Justin Ford, Catherine Ratcliffe, and Humphrey Bowles, who dive into the essential but often overlooked areas regarding safety in the vacation rental industry.

WATCH HERE

VRS544 - How to Master Guest Screening For Your Short Term Rentals: The Key to Protecting Your Business

Discover the importance of effective guest screening in significantly reducing the likelihood of problem rentals thereby safeguarding your short-term rental business.

Activities

  • Website trust signals audit
  • Interactive poll: Focus on website resdesign vs. customer service training
  • Mystery clue hidden in podcast
  • Badge: Trust Builder
Insurance Week (Starts Feb 10th):
Understand the critical importance of various insurance types for your business. Gain insights from our experiences and expert advice from Nick Massey of Proper Insurance.

2025 Content Coming Soon

Enjoy some of the content from 2024 below

Insurance Week Panel Replay

STR Insurance Deconstructed

Insurance is a no-brainer for a Short-Term Rental Business but have you looked at all the aspects that need coverage? Business, Property, Liability, and Travel Insurance are your 4 key pillars to ensure the financial security of your business and most policies don’t cover all the bases.

WATCH HERE

VRS546 - Insuring Success: Proactive Risk Management for Property Managers

Insurance often takes a back seat in conversations about building a successful short-term rental property management business, but it has such critical importance, we have to pay more attention to it.

Activities

  • Website trust signals audit
  • Interactive poll: Focus on website resdesign vs. customer service training
  • Mystery clue hidden in podcast
  • Badge: Trust Builder

Regulations Week (Starts February 17th):


Navigate the complex world of regulations that can significantly impact your business. Learn from those who've faced these challenges head-on.

2025 Content Coming Soon

Enjoy some of the content from 2024 below

Regulations Week Panel Replay

Staying Ahead Of STR Regulations

Learn key terms, effective strategies, and best practices for navigating short-term rental regulations. Connect with decision-makers and influence regulatory decisions in your favour while staying ahead of changes and prepare for the future of regulations.

WATCH HERE

VRS547 - From Grass Roots to the Corridors of Power - Getting Active in Short-Term Rental Advocacy with Rolf Blizzard

Learn key strategies for navigating short-term rental regulations and advocacy in this insightful podcast episode with expert Rolf Blizzard.

Activities

  • Website trust signals audit
  • Interactive poll: Focus on website resdesign vs. customer service training
  • Mystery clue hidden in podcast
  • Badge: Trust Builder

Sustainability Week

Delve into why sustainability is crucial for the future of your business. Hear from leading advocates like Vanessa de Souza Lage, Bob Garner, and Claire Binns about adopting sustainable practices.

2025 Content Coming Soon

Enjoy some of the content from 2024 below

SUSTAINABILITY WEEK PANEL REPLAY

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WATCH HERE

VRS548 - Beyond the Stay: Crafting Sustainable Vacation Experiences with Marc Ribail

Learn about sustainability in vacation rentals and responsible tourism in this insightful interview with Marc Ribail. Discover tips for implementing eco-friendly practices in your business.

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Activities

  • Website trust signals audit
  • Interactive poll: Focus on website resdesign vs. customer service training
  • Mystery clue hidden in podcast
  • Badge: Trust Builder

Register For SSTIR Crazy Month 2025

We will notify you of all upcoming events as part of SSTIR Crazy Month 2025 and also your standings in the competition to win our grand prize.

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