About
Your Go-To Educational Resource for Short-Term Rental Success
At Vacation Rental Formula Business School, we equip individuals with the knowledge and tools needed to thrive in the industry.
Our founders, Heather & Mike Bayer, along with Jason Beaton, have a passion for teaching short-term rental hosts and managers.
With an extensive background in property management, hospitality, and digital marketing, they established Vacation Rental Formula in 2014 to provide comprehensive education in response to the industry's needs.
Whether you're a seasoned professional or just starting out, we're here to empower you with the resources to create a thriving business that prioritizes customer satisfaction and sets you up for success!
Meet the Team Behind the VRF B-School
Short-term rental investor, blogger, podcaster, and vacation rental guru! Heather has been immersed in the industry since 1998 as the owner of seven properties and CEO of one of Ontario's leading rental agencies managing 180 rental cottages. She's also the co-founder of the Vacation Rental Formula, the best educational resource for owners and managers, and the creator and lead presenter for this incredible program.
Every superstar talent needs a producer to help keep the ship on course, and Mike has held this role since their idea for an online vacation rental education resource was first formed in 2004. Being an adult educator, multi-media creator, STR property maintenance expert, and online marketing enthusiast makes Mike's contribution wide but valuable on many levels.
Since 2016, Jason has been the glue that holds the team and the technology together. As a Certified Digital Marketing Professional and a Certified Consultant for Active Campaign (CRM Platform), he has always brought an incredible knowledge and ability to make technology talk to each other, including working with property managers to streamline API systems and automation of business functions.
Our Education Partners
