The Foundations of Vacation Rental Marketing
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The Foundations of Vacation Rental Marketing
Get a strong understanding of the fundamentals of vacation rental marketing and be equipped with the skills and knowledge needed to create a successful marketing strategy for your rental!
Whether you are a first-time rental owner or an experienced host, we'll help you understand the key elements of successful vacation rental marketing. We begin by exploring fundamental questions that every rental owner should address when developing their marketing strategy. From identifying your target market and leveraging your rental's unique features to optimizing listing sites and exploring alternative marketing channels, you'll get all the answers you need in this course.
Throughout the program, you'll gain practical tips and strategies for refining your marketing approach. You'll learn how to define your guest avatars, craft a unique selling point, and utilize listing sites to effectively reach your target audience. We will also discuss the importance of diversifying your marketing strategy, including the benefits of establishing your own direct booking website. You will discover the secrets of good channel management and learn how to maximize your rental exposure on multiple platforms.
Finally, we will explain why investing in your marketing budget can save you money in the long run. By the end of this course, you'll gain a strong understanding of successful vacation rental marketing and be well-prepared to elevate your rental business to new heights.
In this course, you will learn how to:
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- Lifetime Access to the full The Foundations of Vacation Rental Marketing course curriculum
- Access to the VRF B-School Success Circle Community
- Peer-to-peer messaging with other members in the VRF B-School
- One dedicated course space in our VRF B-School Success Circle to talk to other students and support each other about course content
- Access to the full VRF B-School course catalog
- Access to all future VRF B-School original courses (not 3rd party content)
- Access to the VRF B-School Success Circle Community
- Peer-to-peer messaging with other members in the VRF B-School
- Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
- Exclusive access to LIVE industry expert interviews with Q&A as part of the Vacation Rental Success Podcast
- A 1-hour consultation with VRF B-School Head of Education Heather Bayer
ABOUT THE COURSE
Frequently asked questions
The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.
You will have lifetime access to the course when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.
Log in to VRF B-School Courses by clicking Login in the upper right of this page or by going here.
Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.
You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.
Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!
Oh no! We don't want that! We offer a 30-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.
For questions about your billing or accessing the course materials, email support@vacationrentalformula.com.
If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.
