course

Owner Attraction & Acquisition

Get the knowledge and expertise to optimize the performance your short-term rental business and stay ahead of the competition in just a few days!

Owner Attraction & Acquisition

Do you want to effortlessly acquire new property owners and skyrocket your business without the overwhelm of choosing the right strategies or channels, even If you've struggled to stand out from competitors in the past?

As a property management professional, you understand the importance of attracting and acquiring new property owners to sustain and grow your business. However, in today's competitive market, simply listing your services is not enough---you need a more creative and strategic approach.

With our Owner Acquisition course, you'll learn the step-by-step process for attracting and acquiring new property owners using proven techniques that build trust and respect. Through practical exercises and real-world examples, you will gain a deep understanding of the owner-acquisition process that can be directly applied to your own property management business so you can take it to the next level! 

In this course, you will learn how to:

How to identify different types of property owners and tailor your approach to each type, from first-time owners to experienced investors.
The components of a successful owner attraction package include key messaging, branding, and visual design.
What makes a compelling owner page on your website, and how to optimize it for conversions.
How to develop lead magnets that will draw prospective clients to your business, from educational resources to free consultations.
The most efficient ways to track leads and manage your sales pipeline using the latest tools and technologies.
Long-term nurture techniques that will keep property owners interested in your services (even if they don’t sign on), and help you build lasting relationships with your clients.
How to identify different types of property owners and tailor your approach to each type, from first-time owners to experienced investors.
The components of a successful owner attraction package include key messaging, branding, and visual design.
What makes a compelling owner page on your website, and how to optimize it for conversions.
How to develop lead magnets that will draw prospective clients to your business, from educational resources to free consultations.
The most efficient ways to track leads and manage your sales pipeline using the latest tools and technologies.
Long-term nurture techniques that will keep property owners interested in your services (even if they don’t sign on), and help you build lasting relationships with your clients.
Owner Attraction & Acquisition
A VRF B-School Original
$297 - One Time Purchase
Best for those who want long-term access to the course and learn the step-by-step process for attracting and acquiring new property owners using proven techniques that build trust and respect with your clients.
INCLUDES:
  • Lifetime Access to the full Owner Attraction & Acquisition course curriculum
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • One dedicated course space in our VRF B-School Success Circle to talk to other students and support each other about course content
Life-Time All Access Pass
Annual Subsciption Coming Soon
$997 - One Time Purchase
Best for those who want to level up their skillset through multiple learning options
INCLUDES:
  • Access to the full VRF B-School course catalog
  • Access to all future VRF B-School original courses (not 3rd party content)
  • Access to the VRF B-School Success Circle Community
  • Peer-to-peer messaging with other members in the VRF B-School
  • Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
  • Exclusive access to LIVE industry expert interviews with Q&A as part of the Vacation Rental Success Podcast
  • A 1-hour consultation with VRF B-School Head of Education Heather Bayer

ABOUT THE COURSE

Frequently asked questions

When does the course start and finish?

The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.


How long will I have access to the course?

You will have lifetime access to the course when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.


How do I access the course materials?

Log in to VRF B-School Courses by clicking Login in the upper right of this page or by going here.

Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.

You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.

What equipment/tools will I need to complete the course?

Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!

What if I am unhappy with the course?

Oh no! We don't want that! We offer a 30-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.

What do I do if I need help?

For questions about your billing or accessing the course materials, email support@vacationrentalformula.com.

If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.