Branding Your Business
Establishing a memorable brand is important to stand out in today's competitive marketplace. A strong brand allows you to differentiate yourself, cultivate trust with potential guests, and create a loyal following of repeat visitors.
In this course, we will explore the key elements that go towards creating a memorable and effective brand for your short-term rental. You'll gain insights into the importance of branding in business, strategies for standing out in a saturated market, and the fundamental role of a compelling brand story in your success.
We will also explore the importance of sharing your mission and values, creating a brand personality that resonates with your target audience, and developing a visual identity that reflects your brand's unique character.
By the end of the course, you'll gain a comprehensive grasp of the key elements of short-term rental branding so you can develop a strong brand presence that aligns with your business goals.
In this course, you will learn how to:
- Lifetime Access to the full Branding Your Business course curriculum
- Access to the VRF B-School Success Circle Community
- Peer-to-peer messaging with other members in the VRF B-School
- One dedicated course space in our VRF B-School Success Circle to talk to other students and support each other about course content
- Access to the full VRF B-School course catalog
- Access to all future VRF B-School original courses (not 3rd party content)
- Access to the VRF B-School Success Circle Community
- Peer-to-peer messaging with other members in the VRF B-School
- Supplemental documentation, tutorials, checklists, and guidance for all our courses, exclusive to All-Access
- Exclusive access to LIVE industry expert interviews with Q&A as part of the Vacation Rental Success Podcast
- A 1-hour consultation with VRF B-School Head of Education Heather Bayer
ABOUT THE COURSE
Frequently asked questions
The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion.
You will have lifetime access to the course when you purchase the individual course. Should VRF B-School close or change ownership you will be given no less than 90 days notice if your access will change. You will have guaranteed access for no less than one year after purchase.
Log in to VRF B-School Courses by clicking Login in the upper right of this page or by going here.
Course videos are not available for download and must be viewed through the platform. Some items, such as course worksheets, will be available to download.
You can also download the Kajabi App for iOS here or Android here for access on smart devices. Offline viewing is not available on the app.
Access to a computer or smart device, spreadsheet software (Excel or Google Spreadsheets), an email account, and an eager and open mind!
Oh no! We don't want that! We offer a 30-day money back guarantee on individual course purchases. If you are unhappy with the course for any reason, let us know within the first 30 days and we will refund your payment. We will even email you a reminder before the 30 days is up to make sure you are happy.
For questions about your billing or accessing the course materials, email support@vacationrentalformula.com.
If you have a question about how you put the course methods to work in your own business, we encourage you to ask those in the VRF B-School Success Circle Facebook Group.