VRS435 - Tapping Into The Short-Term Rental Pet Niche with Sara Sokol


This episode of the Vacation Rental Success Podcast is sponsored by Beyond
An automated dynamic pricing solution that utilizes real-time market data to ensure your prices maximize revenue and occupancy
During the pandemic 29 million families in the US adopted a pet, increasing the total of households with at least one or more animals, to over 69 million. That’s a lot of four-legged additions.
Given the growth in domestic travel that shows no signs of slowing, offering pet-friendly accommodation seems a practical choice for short-term rental owners.
Sara Sokol is a dog trainer and owns a beautiful cottage, voted the Best Pet-Friendly Property in Maine, so she knows the ins and outs of having dogs in her rental home. A vocal advocate for welcoming pets, rather than just accepting them, she shares her knowledge and busts some of the more common myths.
In this episode we discuss:
- Why welcoming pets can add to your bottom line (without charging a pet fee)
- What makes pet owners the most responsible of guests
- What makes a perfect location for a pet family to choose
- How to exceed expectations of pet-owning guests and turn them into raving fans
- The top concerns owners have about accepting pets
- What to provide to make changeovers a breeze
- Making a rental comfortable and welcoming (while protecting it along the way)
- The Dogs Welcome FB group and why you should post your properties on there
Links mentioned:
Little White Dog Properties
Featured image courtesy of @MyLittleBauer
Who's featured in this episode?
