In the first part of this series we looked at the three primary elements of your foundation – a business plan and executive summary, your niche, and a SWOT analysis.

This episode delves into the seven remaining key components that will assist in securing a strong base for your short-term rental business.

You can of course grow these along the way and that is what many property managers do, but if you are either starting out or even a few years into your business, it’s worth taking a hard look at your structure and getting it set early on.

From building a website that will grow with you, selecting the right technology, establishing a robust communication flow, to simply networking with other business owners, these fundamental pieces will allow you to drive forward your business plan.

There’s a lot to pack into this hour and you may need to listen-in once or twice, take notes, then review several times, particularly if you are wanting to grow your short-term rental company to a decent size.

In this episode you’ll hear:

• Why you should never operate in a vacuum
• The three things you could do today to begin networking
• The reasons travelers will never find your website and what you can do to make it sticky
• What you need to know about getting PMS selection right, from the beginning
• The importance of an end-to-end communication workflow and how we do it
• How to stand out from the competition with your most important clients – your owners
• Why your ‘boots on the ground’ team need to be in place before you kick off
• The essentials of your basic marketing strategy

Links mentioned:

VRS409 Small But Mighty – The Foundations of Property Management – Part One